Not buying it!

Advertisers rely on statistics to back up many of the claims they make about their products. But do the numbers add up? And if not, what are the consequences? Our August cover story by @iamrobertbain, now free to read https://t.co/DYAV1nRYla pic.twitter.com/O2EzoeuGOk

— Significance (@signmagazine) August 24, 2020