|Inherent in using Big Data are the tools we use to make sense of them: statistics.|
Inherent in using Big Data are the tools we use to make sense of them: statistics. Before the 2012 election, people claimed that Mitt Romney was ahead by "deskewing" poll results. There was widespread shock when the deskewed results were wrong.
There's a similar effort going on for this election, where Trump's dismal polls are dismissed by true believers because "look at his crowds!" The statistically illiterate often complain that a sample size of ≈1,000 can't possibly be accurate in a nation of 330 million.