The Best Presentation Award of the International Marketing and Output Database Conference IMAODBC 2016 in Gozd Martuljek, Slovenia goes to Susanne Hagenkort-Rieger and her team from DESTATIS (Statistisches Bundesamt, Germany).
In her presentation Susanne highlighted the importance of web search statistics and why intuition when emphasizing selected statistical data is often not sufficient. To achieve relevance and accessibility of most popular statistical data we should not ignore what the web search data say.
Read more.... and link to IMAODBC 2017
