söndag 26 februari 2017

How Donald Trump utilised big data to win the US presidential elections

Donald Trump used big data to win
What is Cambridge Analytica and how did it manage to help Donald Trump beat the odds against him?

The polls showed Hillary Clinton was winning. The media thought the same. Billionaire property mogul and reality TV star Donald Trump was considered to be the least likely person to become US president – and yet, despite the controversial comments, the threat of lawsuits and lukewarm support from the Republican party, somehow he did it. But how?