fredag 9 november 2018

Thanks, statistics! A faster way to improve mobile apps

Cornell Brand Communications
Cornell Chronicle
Life can be tough for mobile app developers.

After creating an app that helps users book a hotel room or redeem loyalty points, they need to figure out how well the app works – and how it stacks up against competitors. When a customer writes an indignant online review saying “I can’t scroll right!” and gives the app only one star, developers must fix the problem, and fast.