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| Facebook logo. (JOEL SAGET/AFP/Getty Images) |
"Given Facebook’s rich demographic data and historical purchasing of a huge cross section of available offline data about its users’ physical world activities, the company is in a unique position to assess an incredible array of questions about the state of human opinion from the global down to the local level. From climate change to Brexit to any imaginable major topic of interest at the moment, Facebook is in an incredibly powerful position to assess in realtime at the individual level how the world feels about major issues and the online nature of that polling may correct for many of the biases of traditional phone polling."
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