Along the way we switched from Swedish to English, to reache bigger audience. Still, our most popular newsletters ever are from the Swedish era:
- #22 was the most read ever. We had fewer subscribers back then, but this one apparently got forwarded a lot, and the secret keyword behind the spread seems to have been ”Free Course”. (I guess there was a bit of a lack of affordable data journalism training back then.)
- #40 had the most clicks inside the newsletter. A list of tutorials on how to do various tasks with Pandas was the secret that time, and all of those tools are still relevant, a few years later. We still use Pandas as our go-to tool for analysis, and that list of tutorials still covers most of what we do on a daily basis.
- #72 had the least clicks ever (despite being widely read). The one thing it shares with other not-so-clicked newsletters is that the inside links are to academic papers. Either data journalists are to busy reading long papers, or we did a good enough job summing them up! (The paper in #72, on how to study bias in court cases, is really interesting, though!)
Every newsletter we ever sent is available here (scroll down to the last third half for English content):
