One example of this new trend is Sweden, which climbed two spots to No. 1, with a score of 81.7. The Scandinavian nation is no stranger to the top ranks of the Country RepTrak, having claimed the top position for the first time in 2016. Its excellent reputation can, in part, be credited to its decades of sustainability initiatives, dating back to 1967, when Sweden became the world’s first country to form an environmental protection agency. Since then, green living has been a priority, and it looks to be paying off: Today, more than 99% of all waste is recycled and 52% of energy production is generated by renewable resources. Globally, Sweden accounts for less than 0.2% of all greenhouse gas emissions."
Read more here and in Svenska Dagbladet and Aftonbladet